[TO ADD DIGITAL KIDS EXPERTISE AND REACH]
Mahwah, NJ (April 15, 2015) — THE BEACON MEDIA GROUP, LLC, one of the leading advertising agencies specializing in the kids and youth market and SUPERAWESOME, LTD, the largest digital advertising platform for kids and teens in the world, today announced a definitive partnership agreement to enhance their advertising buying strategies and help become the leading advertising agency in the US.
The partnership with SUPERAWESOME, headquartered in London, UK (with offices in NY, Sydney and Bangkok), further increases BEACON MEDIA’s share in the youth market. “The combination of SUPERAWESOME’s vast digital kids audience and platform with our kids buying expertise will provide our clients with a strong advantage over their competitors”, said Tom Horner, President of Beacon Media. “This partnership is also expected to result in greater efficiencies and significantly increase our digital presence”, added Horner.
The intersection between TV and digital marketing in the kids sector has never been greater and our partnership with BEACON MEDIA is a huge step in bringing new opportunities to brands across the US. We’re incredibly excited about what we can do together” commented Dylan Collins, CEO of SuperAwesome.
As well as having access to SUPERAWESOME’s 200m monthly kids audienceBEACON MEDIA will also use SUPERAWESOME’s AwesomeAds platform, the leading kid-safe, COPPA-compliant ad server,to provide digital services to its customers. “The integration of SUPERAWESOME’s digital platform will take place immediately. “Our clients will continue to receive the same high quality services which they have come to expect”, stated Sheldon Hirsch, CEO of Beacon Media.
“We feel strongly that joining forces with SuperAwesome will allow us to realize our strategic goals within the digital youth space”, explained Horner.
ABOUT SUPERAWESOME, LTD
Founded in 2013, SuperAwesome is the largest kids digital marketing platform in the world, reaching over 200m kids each month across mobile, web and online video. The company’s AwesomeAds platform is the leading kid-safe, COPPA-compliant ad technology used by hundreds of brands and agencies in the US, UK, Australia and Southeast Asia.More information is available at www.superawesome.tvand @GoSuperAwesome.
About THE BEACON MEDIA GROUP, LLC.
Founded in 2006, but has been in business since 1992 initially as The Summit Media Group, Beacon Media has built long-term relationships by offering stability, experience and accessibility while optimizing and strategically positioning our clients media buying opportunities. More information is available by visiting www.thebeaconmg.com and @BeaconMediaGrp.