Beacon Media develops clear objectives and strategies to promote our clients’ products and services. We build detailed media recommendations including communication goals, competitive spending analysis and a defined media mix. We discuss what should go into the plan based on the target and existing market conditions.
Media buys are presented to a client prior to placement for authorization and all media is purchased on a fully disclosed basis. Our process is designed to ensure that we present our clients’ products or services in the best and most appropriate manner to achieve their goals. We evaluate results throughout a campaign and adjust to changing market conditions to optimize performance.