THE PROPER MEDIA MIX: WORKING IN TANDEM

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Over the last several years the Internet has begun to gain traction as a viable Advertising Medium, but a misconception arose that it was not only going to reduce TV viewing but how it was going to ultimately supplant TV as the Primary Advertising Medium for Children. As of now neither prediction has come close […]

“TV IS THE BEDROCK OF ANY MEDIA CAMPAIGN”

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Joan Gillman, EVP & COO at Time Warner Cable Media believes the opportunity facing the television industry clearly outweighs any threats presented by new media consumption patterns, not least because television still provides the best storytelling but with increasingly sophisticated measurement and targeting. There are a couple of myths she wants to put to rest, […]

BEACON MEDIA PARTNERS WITH SUPERAWESOME

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[TO ADD DIGITAL KIDS EXPERTISE AND REACH] Mahwah, NJ (April 15, 2015) — THE BEACON MEDIA GROUP, LLC, one of the leading advertising agencies specializing in the kids and youth market and SUPERAWESOME, LTD, the largest digital advertising platform for kids and teens in the world, today announced a definitive partnership agreement to enhance their […]