• Execute the Nexus:
    TV, Mobile & Internet

  • Specialists
    in the
    Youth Market

  • Thinking
    Outside
    the Box

  • Compete with
    the Big Spenders

  • Full Disclosure on all
    Spending & Analytics

  • Over 75 Combined Years
    Kids Media Experience

MEDIA PLANNING & BUYING

Beacon Media offers the highest level of planning and buying expertise to our clients in a highly competitive arena. We establish uniform pricing for all clients, giving them the leverage they need to compete effectively and grow.

RESEARCH

We offer a full range of services including (but not limited to)..

1. Nielsen Media ratings data and cume studies.
2. Kantar Media competitive data.
3. Media Ocean (subsidiary of Donovan Systems):
   A full media buying and billing system.

POST-ANALYSIS

We work fully disclosed and all media purchased is analyzed on a weekly basis for proper rotations and ratings deliveries. And invoiced billing will not go out until the entire buy is checked and matched in our system for any discrepancies or errors.

“One of the most influential voices in the kids market today.”

Daniel Kletzky, President of Entertainment Licensing Associates

"The most experienced and knowledgeable people I have had the opportunity to work with in the Youth and Entertainment media space”

Sean Black, Founder/President of JL360 Media

"You guys know a thing or two about the toy business!"

Nickelodeon Sales

WORKING WITH THE BEST IN THE BUSINESS

  • THE PROPER MEDIA MIX: WORKING IN TANDEM

    Over the last several years the Internet has begun to gain traction as a viable Advertising Medium, but a misconception arose that it was not only going to reduce TV viewing but how it was going to ultimately supplant TV as the Primary Advertising Medium for Children. As of now neither prediction has come close […]

  • “TV IS THE BEDROCK OF ANY MEDIA CAMPAIGN”

    Joan Gillman, EVP & COO at Time Warner Cable Media believes the opportunity facing the television industry clearly outweighs any threats presented by new media consumption patterns, not least because television still provides the best storytelling but with increasingly sophisticated measurement and targeting. There are a couple of myths she wants to put to rest, […]

  • BEACON MEDIA PARTNERS WITH SUPERAWESOME

    [TO ADD DIGITAL KIDS EXPERTISE AND REACH] Mahwah, NJ (April 15, 2015) — THE BEACON MEDIA GROUP, LLC, one of the leading advertising agencies specializing in the kids and youth market and SUPERAWESOME, LTD, the largest digital advertising platform for kids and teens in the world, today announced a definitive partnership agreement to enhance their […]